Academic Articles & Research Papers

Business marketing activities in Ukraine during wartime

The war in Ukraine dealt a crushing blow to the country’s economy. The relevance of the topic is due to the marketing ability to be an effective tool for restoring and developing business in Ukraine. The paper aims to define the state and p...

Tripartite Linear Relationships Among Job Satisfaction, Organisational Commitment, and Organisational Citizenship Behaviour in Non-Western Settings: A Meta-Analysis and Meta-Regression Analysis

There is substantial evidence indicating a positive linear relationship among job satisfaction (JS), organisational commitment (OC), and organisational citizenship behaviour (OCB), with OC often serving as a mediating variable. The interact...

Volunteering on Heritage at Risk sites and wellbeing: A qualitative interview study

Abstract Introduction We explored experiences of volunteering in Heritage at Risk (HAR) projects, intended to mitigate the deterioration to historic assets, and the relationship with wellbeing. We aimed to understand the value of HAR to vol...

The essence of international business

1. The growth of international business 2. The multinational corporation 3. The environment of international business 4. International business strategy 5. International marketing strategy 6. International technology strategy 7. Internation...

Introduction to international business

Part 1 The International environment of international business: analyzing the environment of international business political risk analysis legal environment analysis the socio-cultural environment of international business the financial en...

The cultural environment of international business

International Business: Strategy, Management, and the New Realities

I. FOUNDATION CONCEPTS 1. Introduction: What is International Business? 2. Globalization of Markets and the Internationalization of the Firm 3. Organizational Participants that Make International Business Happen 4. Theories of International...

An Investigation into the Effect of Knowledge Management on Employee Retention in the Telecom Sector

Employees in the telecom sector are knowledge workers and, thus, managers, HR professionals, and policymakers in the industry need to retain them through knowledge management policies. It is against this premise that this study investigated...

STRATEGI BAURAN PEMASARAN OCTOPUS DIVE PENIDA DALAM MENINGKATKAN KUNJUNGAN WISATAWAN

Octopus Dive Penida is one of the first local dive centers in Nusa Penida that provides international diving facilities (PADI, ADSI,SSI) with professional instructors. This study discusses the marketing strategy adopted by Octopus Dive. The...

International Business: A Strategic Management Approach

PART ONE: THE WORLD OF INTERNATIONAL BUSINESS. 1. The challenge of international business. 2. The multinational enterprise. 3. The triad and international business. PART TWO: THE ENVIRONMENT OF INTERNATIONAL BUSINESS. 4. International polit...

Blunders in international business

Preface. 1. Introduction. The Role of Culture. The Role of Communication. Structure. 2. Production. Location/Layout. Product. Package. Color. Summary. 3. Names. Product Names. Company Names. Summary. 4. Marketing. Promotions. Pricing. Summa...

International Business: The Challenges of Globalization

Part 1: Global Business Environments Chapter 1. Globalization Part 2: National Business Environments Chapter 2. Cross-Cultural Business Chapter 3. Politics, Law, and Business Ethics Chapter 4. Economics and Emerging Markets Part 3: Internat...

International Business

International Business is made up of three parts. The first part looks at context and rationale and includes an introduction, theories of the international firm, international business in context, and international trade theory. Part Two lo...

International Business

The open character of the global economy combined with the internationalization of business means that business students are increasingly required to understand the complexities of international business. This introductory textbook provides...

International business negotiations

Global companies increasingly rely on the effectiveness of business negotiations for their survival and growth. As an important business function for creating and maintaining successful relationships, international business negotiations dur...

International business research

The increasing dominance of the Asia–Pacific region as a source of international business growth has created a dynamic and complex business environment. For this reason, a sound understanding of regional economies, communities and operation...

Language in International Business

Language matters in international business and global business expansion inevitably mean encountering challenges of communication, language and translation. This book presents a thorough and rigorous analysis of language related to all aspe...

POST-PROFIT STRATEGY: REDESIGNING ROLES OF MARKETING AS A PILLAR IN SUPPORTING SUSTAINABLE TOURISM DEVELOPMENT IN BALI

The desire to turn Bali into a sustainable tourist destination has been getting stronger lately. This is important for the sustainability of Bali tourism and also supports the UN's 2030 Sustainable Development Goals (SDGs) agenda. However, ...

Product packaging communication in the global market – the analysis of consumer behaviour

Research background: Business activities of international companies primarily focus on the use of marketing instruments to shape global markets. The basic tactic tools employed are those related to the product and its brand. The changes in ...

Consumer Loyalty of Shopee's User in South Sumatera through Experiential Marketing

The ease of getting information on the internet makes the consumers easy to move to other brands. Experiential Marketing is one of the alternative solutions that can be used by Shopee -as one of the players in the online trading industry in...