Blunders in international business

Preface. 1. Introduction. The Role of Culture. The Role of Communication. Structure. 2. Production. Location/Layout. Product. Package. Color. Summary. 3. Names. Product Names. Company Names. Summary. 4. Marketing. Promotions. Pricing. Summary. 5. Translation. Carelessness. Multiple Meanings. Idioms. Summary. 6. Management. Cultural Differences. Labor Relations. Summary. 7. Strategic Management. Entry Mode. Supply Problems. Complex Problems. Additional Mistakes. Summary. 8. Other Areas of International Business. Legal. Finance. Market Research. Summary. 9. Lessons Learned. Adaptation. Nationalism. Promotion. Translation. Market Research. Conclusion. Notes. Index of Companies. Index of Places. Index of Products

# International Business and FDI # Business, Management and Accounting # Global and Cross-Cultural Management # Language, Communication, and Linguistic Studies # Social Sciences

(1993). "Blunders in international business". Choice Reviews Online. https://doi.org/10.5860/choice.31-0400