Language in International Business

Language matters in international business and global business expansion inevitably mean encountering challenges of communication, language and translation. This book presents a thorough and rigorous analysis of language related to all aspects of global business – international management, networks, HRM, international marketing, strategy and foreign operations modes.

# Language, Communication, and Linguistic Studies # Social Sciences # Translation Studies and Practices # Arts and Humanities # International Business and FDI # Business, Management and Accounting

Rebecca Piekkari, Denice E. Welch, Lawrence Stephenson Welch (2014). "Language in International Business". Edward Elgar Publishing eBooks. https://doi.org/10.4337/9781784710996