Introduction to international business
Abstract
Part 1 The International environment of international business: analyzing the environment of international business political risk analysis legal environment analysis the socio-cultural environment of international business the financial environment of international business. Part 2 The internationalization of business: the internationalization of trade modern theories of the firm the changing relationship between governments and firms. Part 3 The globalization of business operations and management: International human resource management International marketing global strategic management. Part 4 Business in the single European market: the creation of the single European market from economic to political union business strategies for the single European market doing business in Eastern and central Europe.