Open Access Books

This state-of-the-art handbook provides a comprehensive review of recent research and academic thought on the relationship between marketing and sustainability. It combines a ‘micro-marketing’ approach considering how to market more sustainable goods and services, with a more critical perspective considering the implications of our marketing systems for the future of the planet and humankind. It also balances a traditional socio-economic perspective on marketing with a physical systems perspective considering how the consequences of our consumption and production systems play out over time and space. Bringing together a range of leading international experts from more than a dozen countries, this unique collection addresses both the environmental side of the sustainability agenda, through topics such as product development, packaging and circular economy initiatives, and its social side through topics such as fair trade marketing, bottom-of-the-pyramid initiatives and marketing ethics. A range of key market contexts are discussed including food, mobility, tourism, luxury consumption and sports along with important developments in the field around social marketing, sustainable lifestyles, new information technologies and the need for better marketing of sustainability. Exploring how marketing can meet the challenge of the transition towards a more sustainable economy and a fairer society, this unique volume will be welcomed by researchers, students and practitioners from a variety of fields including marketing, business ethics, sociology and environmental studies. Chapter 23 of this book is freely available as a downloadable Open Access PDF at http://www.taylorfrancis.com under a Creative Commons Attribution (CC BY) 4.0 license.

Portuguese-speaking worlds – Crossed glances presents the synthesis of the scientific debate that several specialists affiliated to the International Association of Lusitanists shared in Rome, during the pandemic. This volume brings together essays which, from a historical, anthropological, sociological or literary perspective, approach and discuss issues related to aspects of culture in Africa (Angola and Mozambique) or to the cultural legacy of the African presence in Brazil and Portugal.

Esta obra apresenta, por meio do panorama da crítica, a investigação das condições de produção do discurso de dezoito textos de crítica literária de catorze diferentes autores, produzidos entre as décadas de 1910 e 1990. A fim de confrontar discursos diversos da crítica literária sobre a produção de Augusto dos Anjos e identificar as várias leituras e abordagens que se fizeram de sua obra em diferentes contextos, tendo como base algumas metáforas enunciadas por críticos, a autora mapeou metáforas e analisou possíveis relações dialógicas que elas estabelecem no discurso. “Manchas Metafóricas: O Eu de Augusto dos Anjos em imagens produzidas pela crítica literária” fundamenta-se em Bakhtin e em pesquisadores como José Luiz Fiorin, Diana Luz Pessoa de Barros e Beth Brait. As concepções de crítica literária são as de Adolfo Casais Monteiro, Antonio Candido, João Cezar de Castro Rocha, Flora Süssekind, entre outros estudiosos do assunto. Trata-se, portanto, de um livro para os estudiosos e interessados na área de Letras. Outros leitores ou analistas podem identificar diferentes metáforas e construir diferentes imagens; afinal, as metáforas selecionadas são próprias de gesto de leitura da autora, a partir de ideias que lhe chamaram a atenção.

Com enfoque no período de pós-transição democrática, analisa as relações de mútua constituição entre sociedade civil e Estado, observando diferentes movimentos sociais e organizações de sociedade civil no Brasil e na América Latina, em contextos regionais e federativos. Partindo do referencial teórico de pensadores como Michael Mann, Peter B. Evans e Theda Skocpol, discute a institucionalização de demandas dos movimentos sociais e como o processo afeta a capacidade dessas organizações de impactar as diretrizes governamentais. Utiliza conceitos como “encaixe” e “domínio de agência” para a compreensão dos contextos apresentados, alinhando-se também com o debate sobre questões relacionadas à representatividade dos movimentos negro e indígena e o das mulheres. Com isso, representa uma valiosa contribuição do pensamento político-social brasileiro aos estudos sobre a relação entre sociedade e Estado.

Indonesia

24 music videos and 36,000 YouTube comments are examined for traditional knowledge frameworks and new or re-interpretations of freedom. In a methodological pioneering effort in the Cultural Studies of DaFZ (German as a Foreign and Second Language), the pattern of meaning of freedom is pre-determined, and the discourse is explored in a targeted and criterion-based manner, with a focus on multimodal metaphors and topoi, incorporating context in a deductive approach. The research aims to strengthen the connection between theoretical interpretation pattern research and critical cultural learning in practice, with a focus on value transmission in foreign language teaching. Due to its interdisciplinary nature and diversity of methods, this is of interest to any discourse researcher.

Cancer screening is a prominent strategy in cancer control in the United States, yet the ability to correctly interpret cancer screening data eludes many researchers, clinicians, and policy makers. This open access primer rectifies that situation by teaching readers, in simple language and with straightforward examples, why and how the population-level cancer burden changes when screening is implemented, and how we assess whether that change is of benefit. This book provides an in-depth look at the many aspects of cancer screening and its assessment, including screening phenomena, performance measures, population-level outcomes, research designs, and other important and timely topics. Concise, accessible, and focused, Assessment of Cancer Screening: A Primer is best suited to those with education or experience in clinical research or public health in the United States - no previous knowledge of cancer screening assessment is necessary. This is the first text dedicated to cancer screening theory and methodology to be published in 20 years.

Eigenvalue theory is a cornerstone of applied mathematics, playing a fundamental role in stability analysis, control theory, computational methods, and engineering applications. This volume explores the interplay between theoretical insights and real-world implementations, demonstrating how eigenvalue-based techniques drive advancements in modern engineering. Covering topics such as numerical linear algebra, spectral analysis, high-performance computing, and data-driven methodologies, this collection presents innovative approaches for solving complex eigenvalue problems in control systems, structural analysis, machine learning, and large-scale simulations alongside cutting-edge numerical methods that enhance computational efficiency and accuracy. By bridging mathematical theory with engineering practice, this book is a valuable resource for researchers, engineers, and practitioners looking to apply eigenvalue techniques in scientific computing, optimization, and emerging technologies.

This Special Issue of Nutrients is addressing the topic ‘Nutrition, Diet and Food Allergy’. Globally, food allergy affects 1.5% of adults and 5% of children and this prevalence is increasing in recent decades, representing a public health problem. Different mechanisms are involved in food allergic diseases with distinctive clinical characteristics: IgE-mediated and non-IgE-mediated phenotypes will be distinguished in the Issue, considering the early recent literature on the prevalence, age of onset, follow-up recommendations and duration of food allergies. Moreover, the management of these fascinating diseases will be discussed with particular attention on nutritional hazards, risks of allergic reactions to new allergens, problems with missed labelling (precautionary allergen labelling (PAL)). Especially, the dietary restrictions and the re-introduction of allergens lead to a significant burden for affected patients, fear of accidental ingestions and related risk of severe reactions, resulting in a reduced quality of life among patients with food allergies.

The research premise addresses the question whether and how the historical politics of Germany and Austria affects the cinematic representations of Jews. Both countries are responsible for the consequences of World War II, but they have dealt with their wartime heritage differently. The dissertation investigates to what extent the assumed rhetoric of the debate on Nazism and the Holocaust shapes the cinematic representations of Jews. Also, taking into account the present situation of the Jewish minority in these countries. Selected examples from Austrian and German films make up interesting research material for comparative analysis. By stressing possible similarities and differences between the two national cinemas, it allows to capture certain patterns in presenting Jews as well as indicates their national invariants. The methodological approach draws on theories in the field of memory studies. Particular attention is directed to the question whether analysed films reproduce anti-Semitic stereotypes, or whether their approach is creative and subversive. The dissertation also reflects on the problem whether the generation of Survivors and their descendants are presented in the same way, or whether their cinematic images are constructed in relation to the same or different stereotypes: the Jew as the Other, or the Jew as a Victim?

Anthroposcreens frames the 'climate unconscious' as a reading strategy for film and television productions during the Anthropocene. This title is also available as Open Access on Cambridge Core.

This paper focuses on the structure and function, as well as on the interweavings, variations and integrations of three types of scientific writing (the dialogue, the treatise, the essay) to which Italian pedagogy has focused only partially. From the reflections presented and through the examples given (Galilei, Darwin, Piaget) it emerges that, starting with the "scientific revolution," the renewal of science has also taken place with the contribution of scientific writing, which has become progressively more linear, more open, more disseminated, more dialectical, and more informative.

This book is a collection of the accepted papers presented at the Workshop on Artificial Intelligence with Biased or Scarce Data (AIBSD) in conjunction with the 36th AAAI Conference on Artificial Intelligence 2022. During AIBSD 2022, the attendees addressed the existing issues of data bias and scarcity in Artificial Intelligence and discussed potential solutions in real-world scenarios. A set of papers presented at AIBSD 2022 is selected for further publication and included in this book.

The main aim of this work consists on a methodological proposal to represent and measure gender inequality in academia, focusing on the University of Padua. In order to reach our goal, we ended up with two different and complementary tools: a system of indicators and a composite indicator, that we called Gender INequality Indicator for Academia (GINIA). Data used to build and compute GINIA in the University of Padua come both from administrative datasets and from an ad-hoc survey, whose data were adjusted by post-stratification weights. Starting from existing indexes described in the literature, the GINIA is articulated into seven domains: work, money, knowledge, time, power, health, and space. These seven domains are better specified and declined through twelve subdomains that are measured by seventeen variables. The composite indicator is the result of the three-step aggregation and weighting procedure: 1) variables are aggregated into subdomains with an arithmetic mean and equal weights; 2) subdomains are aggregated into domains by arithmetic mean with equal weights; 3) domains are aggregated into GINIA indicator by a weighted geometric mean. Indeed, we think that variables related to the same domain can compensate each other, while this consideration is not plausible for domains. Additionally, the weights in the last step are calculated through a preference matrix based on the responses of the respondents about the importance they give to each domain. The indicator can change substantially if we change the methods of weighting or aggregation. Therefore, an uncertainty and sensitivity analysis was undertaken to assess the robustness of the composite indicator as the final step of the analysis with the computation of bootstrap confidence intervals.