Academic Articles & Research Papers

Identification of Interfunctional Coordination Items Important for Business Performance of SMEs

This paper provides a deeper analysis of the relationships between interfunctional coordination (IFC) and business performance (BP). IFC is studied in many fields such as marketing, management, logistics, informatics or human resources. The...

Rewind, recycle, revive! An investigation into nostalgia-driven sequel and requel practices in small European film industries: The case of Flanders

In the last decade, nostalgia-driven imitative filmmaking – characterised by requels and ‘belated’ sequels – has become ubiquitous in commercial cinema globally. While the transgenerational appeal of nostalgia in Hollywood has been research...

Development and validation of the Customer Engagement Orientation scale: Assessing firms’ customer engagement orientation and its impact on performance

Objective: The article aims to develop and validate a new scale – Customer Engagement Orientation (CENOR) – to measure a firm’s customer engagement orientation and to provide evidence of its impact on firm performance. Although customer eng...

From ideation to execution: Unleashing the power of generative AI in modern digital marketing and customer engagement- A systematic literature review and case study

Generative Artificial Intelligence (GAI) is revolutionizing digital marketing by auto-content creation, personalized customer experience, and data-driven decisions. This study conducts a systematic literature review and case study analysis ...

Uncovering Psychographic Segments in Indonesia’s Modest-Fashion Market Using VALS and K‑Means Clustering

Background: The Muslim fashion industry in Indonesia continues to expand rapidly, reflecting the dynamic intersection between cultural values and global-style trends. However, many small and medium-sized enterprises (SMEs) still rely on con...

Digital strategies and consumer engagement in fashion livestream commerce: A cross-market analysis

Type of the article: Research Article AbstractLivestream commerce has become an increasingly important channel in digital fashion retail because it integrates entertainment, interaction, and real-time purchasing within a single shopping en...

Audiovisual Narrative for Fashion Heritage: Communicating and Valorizing Archives through Fashion Film

The article investigates fashion film as a paratext to the materiality of fashion. It outlines methodology and creative practice in bridging traditional archives with contemporary digital storytelling as a means of knowledge transfer. These...

Evaluation of recombinant activated protein C for severe sepsis at a tertiary academic medical center

Kevin E Anger,1 Jeremy R DeGrado,1 Bonnie C Greenwood,1 Steven A Cohen,2 Paul M Szumita1 1Department of Pharmacy, Brigham and Women’s Hospital, Boston, MA, USA; 2Department of Family Medicine and Population Health, Division of Epidemi...

The influence of Artificial Intelligence chatbots on consumer behaviour in digital marketing.

Regulatory Whack-a-mole: A Rapid Scoping Review of Gambling Marketing Restrictions and their (in)Effectiveness.

Postmarketing reporting patterns of Candida-related events associated with bimekizumab and selective IL-17A inhibitors in psoriasis: a FAERS and JADER pharmacovigilance study.

Anthropology and the development encounter: the making and marketing of development anthropology

Since the end of World War II, relations between industrialized nations and Third World countries have been greatly determined and mediated by the discourses and practices of “development.” Although anthropologists in general have not prob‐...

Making Big Business Everybody’s Business: Aboriginal leaders’ perspectives on commercial activities influencing Aboriginal health in Victoria, Australia

Abstract Background The commercial determinants of health is a rapidly expanding field of research; however Indigenous perspectives remain notably underrepresented. For Indigenous peoples the intersection of globalisation, colonialism and c...

Green marketing, public policy and managerial strategies

Abstract Green marketing subsumes greening products as well as greening firms. In addition to manipulating the 4Ps (product, price, place and promotion) of the traditional marketing mix, it requires a careful understanding of public policy ...

Internet Marketing, Business Models, and Public Policy

The authors examine the role of the Internet in marketing in the context of business models that are economically viable. This examination raises questions regarding the degree to which the Internet is genuinely different and whether it wil...

Co-creation, co-design, co-production for public health – a perspective on definition and distinctions

Collaboration between community members, researchers, and policy makers drives efforts to solve complex health problems such as obesity, alcohol misuse, and type 2 diabetes. Community participation is essential to ensure the optimal design,...

Investigating the factors affecting the disclosure of intellectual capital in companies listed on the Tehran stock exchange

The aim of the article. This research studies the effective factor of disclosing intellectual capital of firms listed in Tehran Stock Exchange. The results of the analysis. Intellectual capital is one of the most valuable assets of the or...

Obesity and Public Policy

There is a pressing need to reduce both the prevalence and impact of obesity. This review begins with a discussion of the roles of treatment and prevention. Two overriding issues, weight bias and the addictive nature of food, are covered be...

MARKETING COMMUNIVATIONS IN COMMUNICATION STUDIES

Based on disciplinary approaches to communications introduced by Professor R. Craig (University of Colorado) as well as taking into consideration different aspects of marketing activities, the authors define the place of marketing in each s...

PROTOCOL: The Effects of Communication Strategies on Upcycled Food Acceptance: A Systematic Review and Meta‐Analysis

ABSTRACT This is the protocol for a Campbell systematic review. The objectives are as follows. Our review will exclusively emphasize quantitative evidence from experimental studies, identifying the important factors and providing comprehens...