The influence of Artificial Intelligence chatbots on consumer behaviour in digital marketing.
Journal: Frontiers in artificial intelligence
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Abstract
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How to Cite this Article
Anvari R, Khergiani S, Mobarhan R, et al. (2026). "The influence of Artificial Intelligence chatbots on consumer behaviour in digital marketing.". Frontiers in artificial intelligence. https://doi.org/10.3389/frai.2026.1887433