MARKETING COMMUNIVATIONS IN COMMUNICATION STUDIES

Based on disciplinary approaches to communications introduced by Professor R. Craig (University of Colorado) as well as taking into consideration different aspects of marketing activities, the authors define the place of marketing in each sector of communication studies. Attention is also paid to evolution of communication theory and terminology differences in the field. The topicality of the problem is evident as marketing communications remain out of communication studies’ field. The research results allow us to see the new sides of marketing as practice and academic discipline. They can be of interest to sociologists, marketers, mass media theorists and practitioners. The proposed scheme can help in studing marketing technologies in the context of their communications nature. DOI: http://dx.doi.org/10.12731/2218-7405-2013-9-53

# Marketing and Advertising Strategies # Business, Management and Accounting # Advertising and Communication Studies # Social Sciences # Mediatization and Communication for Social Change

А. С. Архангельская, Архангельская Ирина Борисовна (2013). "MARKETING COMMUNIVATIONS IN COMMUNICATION STUDIES". Sovremennye issledovaniya sotsialnykh problem. https://doi.org/10.12731/2218-7405-2013-9-53