Chapter Evidence of Effectiveness of Viral Marketing Based on Case Studies
Overview & Synopsis
The purpose of this paper is to identify the determinants of viral marketing effectiveness, based on case studies of well-known global companies. Six key rules are discussed which, if followed, increase the likelihood that a message will spread virally. For each of the rules were selected examples from the world of business, politics, social media. The article also describes the advantages and disadvantages of campaigns using viral marketing e.g. for Coca-Cola.
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www.doabooks.org)
Document Information
| Document Title | Chapter Evidence of Effectiveness of Viral Marketing Based on Case Studies |
|---|---|
| Author / Organization | Olejniczak, Aneta |
| Subject & Discipline | Digital Transformation |
| Categories | Open Access Books |
| Publication Year | 2025 |
| License / Rights | Open Access / Creative Commons |
| Resource Verification | Listed PDF (Verification Pending) |
| Original Host Website |
Directory of Open Access Books
(www.doabooks.org)
|
| File Format | application/pdf (Portable Document Format) |
| Language | EN |
| Catalog ID | DOC-64557 |
| Original Source Link | Visit Source Page on www.doabooks.org » |