Chapter Marketing strategies of start-ups

Overview & Synopsis

The article was taken on the marketing strategies used by start-ups. The specific goal of the work is to present the importance of well-formulated marketing strategies for start-ups and their impact on the result of the enterprise. The goal will be achieved by presenting several types of introduced marketing strategies for start-ups, as well as presenting the theoretical significance of a properly developed marketing strategy. The article discusses the essence of marketing strategies for start-ups, together with tools that are used by start-ups, as well as the example of a company that in its activities focused on emotional marketing.