Chapter A Loyalty Program in the Area of Digital Transformation Based on the Example of the Costa Coffee Brand
Overview & Synopsis
The widespread digital transformation resulting from the influence of three megatrends - globalization, dynamic development of technology and the new consumer on the market, has forced companies to adapt to new market conditions. The consumer, who is the last link in the chain, focusing only on consumption, is now the co-creator of the market offer. He is more sensitive to marketing messages using modern tools such as mobile devices, among others. This study presents the process of adaptation of the Costa Coffee brand to the new market environment on the example of its loyalty program.
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Document Information
| Document Title | Chapter A Loyalty Program in the Area of Digital Transformation Based on the Example of the Costa Coffee Brand |
|---|---|
| Author / Organization | Gwiaździński, Emilian, Wadlewski, Aron-Axel |
| Subject & Discipline | Digital Transformation |
| Categories | Open Access Books |
| Publication Year | 2025 |
| License / Rights | Open Access / Creative Commons |
| Resource Verification | Listed PDF (Verification Pending) |
| Original Host Website |
Directory of Open Access Books
(www.doabooks.org)
|
| File Format | application/pdf (Portable Document Format) |
| Language | EN |
| Catalog ID | DOC-35614 |
| Original Source Link | Visit Source Page on www.doabooks.org » |