Weltweit und virtuell - Praxisbeispiele aus dem digitalen Hochschulmarketing
Overview & Synopsis
"The study presents examples of good practice in the use of digital tools for international university marketing. This includes websites, apps, social media, webinars, virtual fairs, digital learning and teaching formats and a customer relationship management system. The presented projects from Germany and other countries in Europe offer innovative models and recommended actions that universities can adapt for their own international marketing."
Indexed from repository: Directory of Open Access Books
(
www.doabooks.org)
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Document Information
| Document Title | Weltweit und virtuell - Praxisbeispiele aus dem digitalen Hochschulmarketing |
|---|---|
| Author / Organization | DOAB Contributor |
| Subject & Discipline | Sociology |
| Categories | Humanities & Social Sciences Open Access Books |
| Publication Year | 2021 |
| License / Rights | Open Access / Creative Commons |
| Resource Verification | Listed PDF (Verification Pending) |
| Original Host Website |
Directory of Open Access Books
(www.doabooks.org)
|
| File Format | application/pdf (Portable Document Format) |
| Language | EN |
| Catalog ID | DOC-32126 |
| Original Source Link | Visit Source Page on www.doabooks.org » |