ECHO: Efficient Cascade with Homogeneous Operators for Distillation-Guided 100K-Sequence Modeling

Overview & Synopsis

Modeling lifetime user behavior sequences is essential for capturing long-range preferences in industrial recommendation, yet sequences containing up to 100K interactions make target-aware ranking prohibitively expensive. Search-based methods that retrieve from raw sequences incur candidate-dependent costs that grow with sequence length, whereas latent compression methods reduce computation at the expense of item-level addressability. We propose ECHO (Efficient Cascade with Homogeneous Operators), a framework that balances efficiency and fine-grained retrieval by retaining a subset of original event records per user through a Distilled Selector (DS) and retrieving a smaller set of target-relevant records for each candidate through a Target-aware Fine-grained Retriever (TFR). DS is supervised by a candidate-aware full-history teacher via per-target distillation, enabling target-aware user-level selection without requiring full-history computation for every candidate. The retriever and target-attention scorer share the relevance parameters learned by the teacher, ensuring consistent relevance estimation throughout the cascade. At a sequence length of 100K, ECHO reduces online sequence-branch FLOPs by approximately 160 times compared with a representative end-to-end model. Three deployment optimizations, including common user inputs, compact record encoding, and key-side projection absorption, further reduce memory, storage, and data-movement overhead. Experiments on KuaiRand-1K and an industrial-scale short-video platform demonstrate relative GAUC improvements ranging from 0.113% to 1.520% over state-of-the-art baselines across multiple tasks. Furthermore, online A/B tests in two production scenarios, Kuaishou and Kuaishou Lite, show that ECHO improves app usage time by 0.240% and 0.373%, respectively.