Brand Management
Overview & Synopsis
Brand Management discusses several issues of marketing management within the limits of marketing communication. Chapters address such topics as Internet marketing, the transition from offline to online in the process of building brand equity, standardization versus adaptation of brand elements in international markets, and “living” the brand.
Indexed from repository: Directory of Open Access Books
(
www.doabooks.org)
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Document Information
| Document Title | Brand Management |
|---|---|
| Author / Organization | DOAB Contributor |
| Subject & Discipline | Business & management |
| Categories | Open Access Books |
| Publication Year | 2023 |
| License / Rights | Open Access / Creative Commons |
| Resource Verification | Listed PDF (Verification Pending) |
| Original Host Website |
Directory of Open Access Books
(www.doabooks.org)
|
| File Format | application/pdf (Portable Document Format) |
| Language | EN |
| Catalog ID | DOC-22599 |
| Original Source Link | Visit Source Page on www.doabooks.org » |