Guide de gestion Division agricole

Overview & Synopsis

How was a tractor and farm equipment concession managed in the mid-1970s? In the archives of a former IH France executive, we found the management guide for this brand, for the year 1974. Looking at all aspects of running a business, this little guide can still be used by existing dealers: (a) To establish their storage and reassortment sheets; b) To manage sellers and after-sales specialists; c) To understand the long-term evolution of the tractor market; d) To control the Concession's brand image. This book is intended for agricultural engineering students, their teachers and all professionals interested in the field. It will also be of interest to management professor-researchers looking for lively and documented case studies. He would fascinate business historians who wanted to capture American influence in France in the post-war period and during the Thirty Glorious.