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Does psychological Profile has something to do with satisfaction ? A French retailing Franchisees study
Véronique Guilloux, Claire Gauzente

Does psychological Profile has something to do with satisfaction ? A French retailing Franchisees study

Author / Organization:
Science & Mathematics Published 2010 Verification Pending

Overview & Synopsis

The main purpose of this study is to analyse the relationship between franchisee's personality and franchisee's satisfaction. A sample of 400 French franchisees concerning different sectors is analysed in detail. In the first part of the article, the methodology is presented. Then, theoretical framework concerning satisfaction and personality is developed. Different hypotheses are justified crossing the MSQ scale and the big four model. Conscientiousness seems to be the most predictive factor for satisfaction and results show that the other Big-Five traits are specific in several sectors.

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Document Information

Document Title Does psychological Profile has something to do with satisfaction ? A French retailing Franchisees study
Author / Organization Véronique Guilloux, Claire Gauzente
Subject & Discipline Multidisciplinary Academic Open Research
Categories Science & Mathematics
Publication Year 2010
License / Rights Open Access / Creative Commons
Resource Verification Listed PDF (Verification Pending)
Original Host Website HAL Open Science (hal.science)
File Format application/pdf (Portable Document Format)
Language EN
Catalog ID DOC-171712
Original Source Link Visit Source Page on hal.science »