Alla ricerca dell’impresa totale
Overview & Synopsis
This book aims to give a new meaning to corporate identity, presenting an alternative model of analysis and intervention which, through the alchemical system, borrowed from Jungian psychoanalysis and already applied in literature, is able to concentrate on the deepest roots of the company and extract a mythical patrimony, not only useful for the corporate storytelling but for the reconstruction of the identity itself.
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www.doabooks.org)
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Document Information
| Document Title | Alla ricerca dell’impresa totale |
|---|---|
| Author / Organization | Bagnoli, Carlo | https://orcid.org/0000-0002-1625-0499, Mirisola, Beniamino, Tabaglio, Veronica |
| Subject & Discipline | Comparative Literature |
| Categories | Open Access Books |
| Publication Year | 2026 |
| License / Rights | Open Access / Creative Commons |
| Resource Verification | Listed PDF (Verification Pending) |
| Original Host Website |
Directory of Open Access Books
(www.doabooks.org)
|
| File Format | application/pdf (Portable Document Format) |
| Language | EN |
| Catalog ID | DOC-162271 |
| Original Source Link | Visit Source Page on www.doabooks.org » |