From the Invisible Hand to the Invisible Handshake: Marketing Higher Education.
Overview & Synopsis
Business marketing principles do not meet the needs of higher education. An alternative, humanistic marketing philosophy, includes a reconceptualization of the marketing mix as temporality (learning as a temporal activity), existential trust, and learner self-confidence. (Contains 60 references.) (SK)
Indexed from repository: ERIC (Education Resources)
(
eric.ed.gov)
Document Information
| Document Title | From the Invisible Hand to the Invisible Handshake: Marketing Higher Education. |
|---|---|
| Author / Organization | Gibbs, Paul |
| Subject & Discipline | Higher Education, Humanistic Education, Relevance (Education) |
| Categories | Education & Pedagogy |
| Publication Year | 2002 |
| License / Rights | Public Domain / Open Access Educational Resource |
| Resource Verification | Listed PDF (Verification Pending) |
| Original Host Website |
ERIC (Education Resources)
(eric.ed.gov)
|
| File Format | application/pdf (Portable Document Format) |
| Language | EN |
| Catalog ID | DOC-111215 |
| Original Source Link | Visit Source Page on eric.ed.gov » |