Found 3 document(s)
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The totalising effect of consumerism, well-being and satisfaction is a discourse which may negate the value of struggle and mastery of complex subjects and a realization of personal potentiality. Published open access, W...
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Business marketing principles do not meet the needs of higher education. An alternative, humanistic marketing philosophy, includes a reconceptualization of the marketing mix as temporality (learning as a temporal activit...
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Considers notions of the market in British higher education. Suggests that the economic market commoditizes higher education into accreditations earned. Suggests the notion is inadequate to represent achievements of high...