Chapter Blitzscaling as an e-commerce platform’s growth strategy on the example of Shumee

Overview & Synopsis

This work identifies classic marketing strategies for Shumee, scaling its business at a very fast pace. So it works in a blitzscaling environment, which is the main motive behind the creation of the presented case study. The project presents marketing strategies and a sales funnel illustrating the process of familiarizing customers with the brand. The publication describes the business model containing the most important elements affecting the functioning of the company, as well as the synergy of the strategy, consisting in combining several factors in order to achieve better results by the company.