Linguistic creativity in marketing
Overview & Synopsis
"Linguistic creativity in marketing" is the seventh book in the cycle devoted to linguistic creativity. The title issue is considered on two levels - theoretical and practical. The volume includes articles on important and current problems of Internet communication, such as: language on social media, copywriting, contemporary language trends in content marketing. The texts are divided into six categories corresponding to the main thematic fields: 1. Theoretical issues; 2. Linguistic creativity and communication on social media; 3. Linguistic creativity in the press and television; 4. Linguistic creativity and slogans and proper names; 5. Linguistic creativity and real-time marketing; 6. Linguistic creativity and storytelling. From general issues and issues related to the functioning of the media, we move towards the analysis of linguistic and content components, which currently play a significant role in marketing communication.
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Document Information
| Document Title | Linguistic creativity in marketing |
|---|---|
| Author / Organization | Furmaniak, Katarzyna, Chorna, Marta, Głowacz, Anna, Banach, Agnieszka, Kujawiak, Aleksandra, Drozd, Barbara, Zwolińska, Paulina, Czopek, Miłosz, Kijowska, Olena, Różalska, Marianna, Kacperska, Beata, Księcikowska, Magdalena, Rakoczy, Anna, Gielarek-Gorczyca, Krystyna |
| Subject & Discipline | real-time marketing |
| Categories | Open Access Books |
| Publication Year | 2025 |
| License / Rights | Open Access / Creative Commons |
| Resource Verification | Listed PDF (Verification Pending) |
| Original Host Website |
Directory of Open Access Books
(www.doabooks.org)
|
| File Format | application/pdf (Portable Document Format) |
| Language | EN |
| Catalog ID | DOC-106070 |
| Original Source Link | Visit Source Page on www.doabooks.org » |