Found 4 document(s)
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Polish Internet’s lexis is one of those areas where there is a strong tendency to migrate language elements. Users of social media, messengers or auction sites eagerly borrow words of English to Polish and then absorb an...
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Migracja w języku, literaturze i kulturze to monografia zbiorowa podsumowująca spotkanie młodych naukowców, które miało miejsce w maju 2019 roku na Wydziale Filologicznym Uniwersytetu Łódzkiego. Prezentowany tom zawiera ...
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The creators of marketing campaigns use various tools to effectively reach the awareness of potential consumers. The basic means in marketing communication are a word and an image and their effectiveness is often determi...
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"Linguistic creativity in marketing" is the seventh book in the cycle devoted to linguistic creativity. The title issue is considered on two levels - theoretical and practical. The volume includes articles on important a...