Reset
Showing 20 of 596 academic articles

Development and validation of the Customer Engagement Orientation scale: Assessing firms’ customer engagement orientation and its impact on performance

Katarzyna Żyminkowska, Izabela Kowalik, Agnieszka Pleśniak • Entrepreneurial Business and Economics Review (2025)

Objective: The article aims to develop and validate a new scale – Customer Engagement Orientation (CENOR) – to measure a firm’s customer engagement orientation and to provide evidence of its impact on firm performance. Although customer eng...

DOAJ Open Access (DOAJ) DOI: 10.15678/EBER.2025.130302

The Application of Food-Grade Chemical Treatment and Its Effect on the Mechanical Performance Characteristics of Ham Nets

Md. Al-Amin, Charles Freeman, Wes Schilling, Catherine Black et al. • Eng (2021)

This study involves the use of food-grade chemicals in the integrated pest management of dry-cured ham through the use of 100% polyester weft knitted mesh nets, an idea that was derived from a previously published study in the literature. T...

DOAJ Open Access (DOAJ) DOI: 10.3390/eng2040029

From ideation to execution: Unleashing the power of generative AI in modern digital marketing and customer engagement- A systematic literature review and case study

Sayeed Salih, Omayma Husain, Refan Mohamed Almohamedh, Hayfaa tajelsier et al. • Array (2026)

Generative Artificial Intelligence (GAI) is revolutionizing digital marketing by auto-content creation, personalized customer experience, and data-driven decisions. This study conducts a systematic literature review and case study analysis ...

DOAJ Open Access (DOAJ) DOI: 10.1016/j.array.2025.100630

Pterocarpus santalinus (Red Sanders) an Endemic, Endangered Tree of India: Current Status, Improvement and the Future

AN Arunkumar, G Joshi • Journal of Tropical Forestry and Environment (2014)

Pterocarpus santalinus (Family – Fabaceae) popularly known as Red Sanders is an endemic species confined to Southern parts of Eastern Ghats of India specially in Andhra Pradesh. Heartwood of Red Sanders has high demand in domestic as well a...

DOAJ Open Access (DOAJ)

Symptoms of Allergic Rhinitis in Women during Early Pregnancy Are Associated with Higher Prevalence of Allergic Rhinitis in Their Offspring

Miwa Shinohara, Hiroshi Wakiguchi, Hirohisa Saito, Kenji Matsumoto • Allergology International (2007)

Background: Epigenetic control of gene expression profiles is a ubiquitous mechanism during cell differentiation, organogenesis and chronic inflammatory reactions. Recent studies have shown that allergen exposure during very early pregnancy...

DOAJ Open Access (DOAJ) DOI: 10.2332/allergolint.O-06-471

Chemosensory-Related Genes in Marine Copepods

Vittoria Roncalli, Marco Uttieri, Iole Di Capua, Chiara Lauritano et al. • Marine Drugs (2022)

Living organisms deeply rely on the acquisition of chemical signals in any aspect of their life, from searching for food, mating and defending themselves from stressors. Copepods, the most abundant and ubiquitous metazoans on Earth, possess...

DOAJ Open Access (DOAJ) DOI: 10.3390/md20110681