Academic Articles & Research Papers

Anthropology and the development encounter: the making and marketing of development anthropology

Since the end of World War II, relations between industrialized nations and Third World countries have been greatly determined and mediated by the discourses and practices of “development.” Although anthropologists in general have not prob‐...

Making Big Business Everybody’s Business: Aboriginal leaders’ perspectives on commercial activities influencing Aboriginal health in Victoria, Australia

Abstract Background The commercial determinants of health is a rapidly expanding field of research; however Indigenous perspectives remain notably underrepresented. For Indigenous peoples the intersection of globalisation, colonialism and c...

Green marketing, public policy and managerial strategies

Abstract Green marketing subsumes greening products as well as greening firms. In addition to manipulating the 4Ps (product, price, place and promotion) of the traditional marketing mix, it requires a careful understanding of public policy ...

Internet Marketing, Business Models, and Public Policy

The authors examine the role of the Internet in marketing in the context of business models that are economically viable. This examination raises questions regarding the degree to which the Internet is genuinely different and whether it wil...

Co-creation, co-design, co-production for public health – a perspective on definition and distinctions

Collaboration between community members, researchers, and policy makers drives efforts to solve complex health problems such as obesity, alcohol misuse, and type 2 diabetes. Community participation is essential to ensure the optimal design,...

Investigating the factors affecting the disclosure of intellectual capital in companies listed on the Tehran stock exchange

The aim of the article. This research studies the effective factor of disclosing intellectual capital of firms listed in Tehran Stock Exchange. The results of the analysis. Intellectual capital is one of the most valuable assets of the or...

Obesity and Public Policy

There is a pressing need to reduce both the prevalence and impact of obesity. This review begins with a discussion of the roles of treatment and prevention. Two overriding issues, weight bias and the addictive nature of food, are covered be...

MARKETING COMMUNIVATIONS IN COMMUNICATION STUDIES

Based on disciplinary approaches to communications introduced by Professor R. Craig (University of Colorado) as well as taking into consideration different aspects of marketing activities, the authors define the place of marketing in each s...

PROTOCOL: The Effects of Communication Strategies on Upcycled Food Acceptance: A Systematic Review and Meta‐Analysis

ABSTRACT This is the protocol for a Campbell systematic review. The objectives are as follows. Our review will exclusively emphasize quantitative evidence from experimental studies, identifying the important factors and providing comprehens...

Survey the Situation of Furniture foreign trade, determine and prioritize the influencing indexes on export development (Case Study: Household Furniture)

Furniture industry have a significant share in global trade, Therefore, development of this industry to exhibit meaningful presence in international markets can influence growth of GDP and non-oil incomes for our country. The aim of this st...

Efectos de los usos y gratificaciones de Facebook en la elección de destinos turísticos

En los últimos años, los destinos turísticos están agregando las redes sociales a sus prácticas tradicionales de marketing. El objetivo de este estudio es analizar los antecedentes de los usos y gratificaciones derivados de la participación...

Political Marketing: Lessons for Political Science

Reconciling marketing with political science: Theories of political marketing

This paper has two broad aims: to trace the theoretical development of political marketing and then demonstrate how these concepts can be used in the analysis of election campaigns. Electioneering is not the sole manifestation of marketing ...

POSITIONING STRATEGIES DEVELOPMENT

The positioning strategy has suffered serious changes in the last few decades, being influenced by the rapid development of competition and the growing focus on specific traits belonging to the market, to the consumer or to the product. The...

Conspicuous Consumption in Emerging Markets: The Case of Starbucks in Colombia as a Global and Sustainable Brand

Conspicuous consumption symbolizes ostentatious and material consumption through the purchase of products and services with a higher economic value and that allows their consumers to excel socially. However, conspicuous consumption often do...

Exploring the Impact of Time Spent Reading Product Information on E-Commerce Websites: A Machine Learning Approach to Analyze Consumer Behavior

In this study, we aim to investigate the influence of the time spent reading product information on consumer behavior in e-commerce. Given the rapid growth of e-commerce and the increasing importance of understanding online consumer behavio...

INFLUENCE OF COSMETIC PACKAGING' COLOR ON PRICE PERCEPTION AND CONSUMER PREFERENCES

During the purchasing process, the consumer confronts several packaging designs of different colors carrying or conveying sensory messages; the consumer then interprets these messages and it’s at this moment which several factors interven...

The Effect of Influencer Image Types on Purchase Intention: The Mediating Role of Persuasion Knowledge and the Moderating Role of Parasocial Relationships

Understanding how visual content shapes consumers’ persuasion processes in social media environments has become an important research issue. Drawing primarily on the Persuasion Knowledge Model (PKM) and parasocial relationship (PSR) theory,...

Investigating Spatial Effects through Machine Learning and Leveraging Explainable AI for Child Malnutrition in Pakistan

While socioeconomic gradients in regional health inequalities are firmly established, the synergistic interactions between socioeconomic deprivation and climate vulnerability within convenient proximity and neighbourhood locations with heal...

Strategic decoupling through legitimacy: the sustainability-innovation gap in the food processing sector and its health implications

Abstract Background Environmental and public health impacts are critical in the food processing industry. To demonstrate responsiveness to stakeholder expectations, firms foreground sustainability reporting through frameworks such as Enviro...