Academic Articles & Research Papers

Covert marketing in Social commerce: Muslim Consumers' Perception of Viral Products in the Perspective of Islamic Business Ethics

This study is motivated by the rapid development of increasingly creative digital marketing strategies that may raise ethical concerns when conducted without transparency. This study aims to analyze Muslim consumer perceptions of covert mar...

Analysis of Effective Digital Communication in Travel Blog Business Models

The tourism industry has been affected dramatically by the appearance of the Web 2. This research aims to perform a clear and measurable evaluation of a varied sample of ten of these travel blogs and their application of the Web 2.0 attribu...

The Influence of Influencer Marketing Content on the TikTok Platform on Consumer Buying Interest (Case Study of Labubu Blind Box Products at Popmart, Bandung City in 2026)

This research discusses the influence of content marketing and influencer marketing on the TikTok platform on consumer buying interest in Blind Box Labubu products at Pop Mart Bandung City. This research is motivated by the increasing use o...

PENGARUH DIGITAL MARKETING DAN BRAND AWARENESS TERHADAP KEPUTUSAN PEMBELIAN PADA STARTUP BIKE RENTAL BANANAZ BALI

The increase in international tourist every year on the island of Bali is used by tourism entrepreneurs to help the government increase regional and the state revenues. The need for transportation for travel activities provides an opportuni...

How to promote repurchase intention toward Covid-19 antigen test kits: Evidence from Thai consumers

Promoting repurchase intention to existing consumers is a crucial advantage that helps businesses manage sufficient supply for their customers and ensure their business sustainability. Business managers must understand factors that can sign...

Digital Marketing Strategies in the Public Sector of Tourism: Enhancing Promotion and Engagement in the Tourism Industry

This research aims to investigate the effectiveness of digital marketing strategies in the public sector of tourism and their role in enhancing promotion and engagement within the tourism industry. The background of the study highlights the...

Clustering TV Viewing Behavior for Digital Twin Construction Using Television Viewing History Data

This study presents the construction of the first digital twin utilizing non-identifiable television viewing history data. As the media landscape continues to evolve, understanding viewer behavior has become increasingly crucial. By simulat...

Exploring the Relationship Between Visual Aesthetics and Social Commerce Through Visual Information Adoption Unimodel

The visual revolution and attention economy of the digital world have put visual aesthetic communication into the primary position of social media marketing. However, this phenomenon remains underexplored within social commerce research. Th...

Entrepreneurial development initiatives on business sustainability in small and medium enterprises (SMEs) in South West Nigeria

The study addresses the ongoing sustainability issues faced by agricultural SMEs in Southwest Nigeria, despite many entrepreneurial development initiatives focused on innovation, technology adoption, and governmental assistance. This study ...

How Do University Students Navigate Entrepreneurial Intention? Insight and Trends from Bibliometric Analysis

This paper will offer a bibliometric review of the literature on entrepreneurial intention among university students. The study uses a dataset of 942 Scopus-indexed articles published between 2016 and 2025 to analyse trends in publications,...

Formation of supporting points for production growth based on diversification of the regional industry

The article describes production opportunities based on diversification of industry in Khorezm region and ways to form “growth points” in economic sectors of the region. Taking these circumstances into account, “growth points” aimed at the ...

Accesses to water, electricity, and sustainable development: evidence from the Amazonian State of Parà

According to the UN's Sustainable Development Agenda, to effectively achieve sustainable development, strategies for building economic growth should also address social needs, including access to essential services. Sustainable integrated m...

FAKTOR-FAKTOR YANG MEMPENGARUHI INTENSI ENTREPRENEURIAL PADA SISWA DAN MAHASISWA DI SURABAYA

This study aims to look at the early stages of the birth of a business or at the stage of conception and preparation. Specifically, the purpose of this study is to develop and test empirically the determinants of entrepreneurial intentions ...

PRACTICAL ASPECTS OF ASSESSMENT METHODS OF A MUNICIPALITY INVESTMENT CLIMATE AS A FACTOR OF BOOSTING ENTREPRENEURSHIP

The article analyzes the practice of using the evaluation techniques to assess the investment climate of the municipality, which will stimulate entrepreneurship. The methodology of the National Rating of the Investment Climate in the Subjec...

Modeling the process of applying anti-crisis management in the system of ensuring financial security of the enterprise

The methodological approach to the application of anti-crisis management in the system of ensuring financial security of the enterprise, unlike the existing ones, summarizes and systematizes the theoretical and methodological features of de...

Social entrepreneurship for sexual health (SESH): a new approach for enabling delivery of sexual health services among most-at-risk populations.

Social, Personal, and Innovative Competencies Effect of Service-Learning in Physical Education Teacher Education: A Mixed-Methods Analysis

The purpose of this study was to compare the development of social entrepreneurship competency in physical education teacher education students (n = 89), through two modalities of intervention from the same service-learning program. The stu...

Unternehmen unter der Dominanz der Finanzmärkte? Orientierungen aus sozialethischer Perspektive

There is a crucial change in the German financial system and listed corporations: The influence of the financial markets has grown in both fields. Subsequently, shareholders can enforce their interests more efficiently than other stakeholde...

Symptoms of common mental disorders and suicidality among female survivors of war related sexual and gender based violence in one stop centers of the Amhara region, Ethiopia: a multicenter cross-sectional study

IntroductionCommon mental disorders (CMDs) and suicidality are two of the most common psychological and mental health issues associated with acute and chronic sexual and gender-based violence (SGBV). Thus, the purpose of this study was to d...

The Implementation of Teacherpreneurship of PGMI Students INISNU Temanggung

This actian research discusses the practice of teacherpreneurship among INISNU Temanggung students. This research uses a service learning approach. The research carried out observation, planning, action, and evaluation regarding the making ...