Academic Articles & Research Papers

MARKETING COMMUNIVATIONS IN COMMUNICATION STUDIES

Based on disciplinary approaches to communications introduced by Professor R. Craig (University of Colorado) as well as taking into consideration different aspects of marketing activities, the authors define the place of marketing in each s...

Knowledge, attitude and human papillomavirus vaccination among market women in North-Central Nigeria

Abstract Non-vaccination against human papillomavirus (HPV) has serious implications on population health. This study therefore investigates the awareness and knowledge of HPV and its vaccines, attitude towards HPV vaccines, and adoption ra...

PROTOCOL: The Effects of Communication Strategies on Upcycled Food Acceptance: A Systematic Review and Meta‐Analysis

ABSTRACT This is the protocol for a Campbell systematic review. The objectives are as follows. Our review will exclusively emphasize quantitative evidence from experimental studies, identifying the important factors and providing comprehens...

The beginnings of communication study in America: a personal memoir

Editor's Foreword PART ONE: THE BEGINNINGS OF COMMUNICATION STUDY IN AMERICA The Forefathers of Our Forefathers - Wilbur Schramm Harold D Lasswell Politics, Power, and the Significant Symbol Paul F Lazarsfeld From Market Research to Media E...

Peer-to-Peer Energy Trading Platforms in Local Energy Markets

This review explores Peer-to-Peer (P2P) Energy Trading Platforms in Local Energy Markets, drawing insights from three key studies. These markets, using P2P trading, efficiently distribute electricity within communities. Research assesses P2...

Patient-Reported Continued Benefits in Patients Treated with Pexidartinib for Tenosynovial Giant Cell Tumor Based on a Real-World Study in the United States

Category: Other Introduction/Purpose: Tenosynovial giant cell tumors (TGCT) are neoplastic, inflammatory lesions that arise within the synovium and can be locally aggressive. Patients with TGCT frequently experience pain and joint swelling,...

THE ROLE OF UNIVERSITIES IN THE DEVELOPMENT OF ENTREPRENEURIAL SKILLS OF STUDENTS

The article discusses the conceptual issues of formation of the competence approach, foreign experience of study competencies, the introduction of competence-based approach in the Russian universities in the transition to the GEF, presented...

Survey the Situation of Furniture foreign trade, determine and prioritize the influencing indexes on export development (Case Study: Household Furniture)

Furniture industry have a significant share in global trade, Therefore, development of this industry to exhibit meaningful presence in international markets can influence growth of GDP and non-oil incomes for our country. The aim of this st...

The Geography of Development

We develop a dynamic spatial growth theory with realistic geography. We characterize the model and its balanced-growth path and propose a methodology to analyze equilibria with different levels of migration frictions. Different migration sc...

Geographic Profiling

As any police officer who has ever walked a beat or worked a crime scene knows, the street has its hot spots, patterns, and rhythms: drug dealers work their markets, prostitutes stroll their favorite corners, and burglars hit their favorite...

Impact of the COVID-19 pandemic on drug markets, prevention and treatment in Ukraine

This paper aims to highlight some issues, challenges and trends caused by the COVID-19 pandemic in the drug scene and the system of drug prevention in Ukraine. This article is based on the official statistics, available qualitative and quan...

Political Science

Abstract What does political science as a discipline contribute to the understanding of the relationship between business and government? The field has long been a stepchild within the discipline with many fewer practitioners than the study...

Fragile States in African Economic Communities as Exemplified by the Economic and Monetary Community of Central Africa (CEMAC) – Investment Issues

The region of Central Africa is abundant in both fragile states and economic communities. According to the theory of international economic integration, in the long term such integration processes should stimulate not only short-term trade ...

Efectos de los usos y gratificaciones de Facebook en la elección de destinos turísticos

En los últimos años, los destinos turísticos están agregando las redes sociales a sus prácticas tradicionales de marketing. El objetivo de este estudio es analizar los antecedentes de los usos y gratificaciones derivados de la participación...

Political Marketing: Lessons for Political Science

Reconciling marketing with political science: Theories of political marketing

This paper has two broad aims: to trace the theoretical development of political marketing and then demonstrate how these concepts can be used in the analysis of election campaigns. Electioneering is not the sole manifestation of marketing ...

POSITIONING STRATEGIES DEVELOPMENT

The positioning strategy has suffered serious changes in the last few decades, being influenced by the rapid development of competition and the growing focus on specific traits belonging to the market, to the consumer or to the product. The...

Conspicuous Consumption in Emerging Markets: The Case of Starbucks in Colombia as a Global and Sustainable Brand

Conspicuous consumption symbolizes ostentatious and material consumption through the purchase of products and services with a higher economic value and that allows their consumers to excel socially. However, conspicuous consumption often do...

How Performance Expectancy and Security Affect Continuance Intention on Gopay Users

GoPay is a leader amongst mobile wallet service providers, however the position is threatened by the coming of new players in the market. This research aims to investigate the influence of performance expectancy and the perception of securi...

Artificial intelligence and clean/dirty energy markets: tail-based pairwise connectedness and portfolio implications

Abstract This study investigates the return and volatility connectedness between artificial intelligence (AI) stock ETF and each segment of the energy markets, namely clean energy, dirty energy, and WTI oil. Using a quantile-on-quantile con...