Academic Articles & Research Papers

Artificial Intelligence

As marketers and consumers simultaneously adopt artificial intelligence (AI) services and applications, the dynamic of the process of exchange between the buyer and seller in the marketplace is being fundamentally altered. This article revi...

Artificial Intelligence in Advertising

The task of understanding the consumer journey increasingly is complex. Consumers express their needs and wants, attitudes, and values in various forms (through search, comments, blogs, Tweets, “likes,” videos, and conversations) and across...

Consumers and Artificial Intelligence: An Experiential Perspective

Artificial intelligence (AI) helps companies offer important benefits to consumers, such as health monitoring with wearable devices, advice with recommender systems, peace of mind with smart household products, and convenience with voice-ac...

What is known about consumer leadership across healthcare services, research, policy and education? A scoping review to inform change beyond visibility and the 'glass box' effect.