Artificial Intelligence in Advertising

The task of understanding the consumer journey increasingly is complex. Consumers express their needs and wants, attitudes, and values in various forms (through search, comments, blogs, Tweets, “likes,” videos, and conversations) and across many channels (web, mobile, and face to face; [Court,

# Digital Marketing and Social Media # Social Sciences # AI in Service Interactions # Computer Science # Marketing and Advertising Strategies # Business, Management and Accounting

Jan Kietzmann, Jeannette Paschen, Emily Treen (2018). "Artificial Intelligence in Advertising". Journal of Advertising Research. https://doi.org/10.2501/jar-2018-035