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From ideation to execution: Unleashing the power of generative AI in modern digital marketing and customer engagement- A systematic literature review and case study

Sayeed Salih, Omayma Husain, Refan Mohamed Almohamedh, Hayfaa tajelsier et al. • Array (2026)

Generative Artificial Intelligence (GAI) is revolutionizing digital marketing by auto-content creation, personalized customer experience, and data-driven decisions. This study conducts a systematic literature review and case study analysis ...

DOAJ Open Access (DOAJ) DOI: 10.1016/j.array.2025.100630

Uncovering Psychographic Segments in Indonesia’s Modest-Fashion Market Using VALS and K‑Means Clustering

Diva Putri Pradani, Yati Rohayati, Tiara Verita Yastica • Indonesian Journal of Business and Entrepreneurship (2026)

Background: The Muslim fashion industry in Indonesia continues to expand rapidly, reflecting the dynamic intersection between cultural values and global-style trends. However, many small and medium-sized enterprises (SMEs) still rely on con...

DOAJ Open Access (DOAJ) DOI: 10.17358/ijbe.12.1.125

Outcome of pregnancy in the morbidly obese woman

Eugene Ngoga, David Hall, Fredd Mattheyse, Debby Grové • South African Family Practice (2009)

Background: Obesity is a growing global health problem. In South Africa, more than half of the adult women are overweight and almost 30% are obese. The problems associated with obesity, such as diabetes, hypertension, thrombo-embolism and c...

DOAJ Open Access (DOAJ) DOI: 10.1080/20786204.2009.10873805

Changing Attitudes Towards Research Through a Course-based Undergraduate Research Experience

Keith Brazendale, Michael Rovito, Jeanette Garcia • Journal of the Scholarship of Teaching and Learning (2024)

Studies show undergraduate students typically view research-focused educational courses negatively, with students reporting feelings of anxiety, difficulty, detachment, and reduced perceptions of relevancy to their own life. Course-based un...

DOAJ Open Access (DOAJ)

Quantifying the Impact of Adaptive Space and Inclusive Design on User Experience in Exhibition Halls: A Mixed-Methods Study in Wuhan, China

Yong Zhang, Salmiah bt Abdul Hamid, Leilei Shi • Buildings (2026)

As exhibition halls become highly adaptable and technology-driven, they risk excluding aging demographics due to cognitive barriers. Addressing the empirical gap regarding this tension, this study validates a quantitative evaluation model b...

DOAJ Open Access (DOAJ) DOI: 10.3390/buildings16183686

Evaluation of recombinant activated protein C for severe sepsis at a tertiary academic medical center

Anger KE, DeGrado JR, Greenwood BC, Cohen SA et al. • Therapeutics and Clinical Risk Management (2013)

Kevin E Anger,1 Jeremy R DeGrado,1 Bonnie C Greenwood,1 Steven A Cohen,2 Paul M Szumita1 1Department of Pharmacy, Brigham and Women’s Hospital, Boston, MA, USA; 2Department of Family Medicine and Population Health, Division of Epidemi...

DOAJ Open Access (DOAJ)