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From ideation to execution: Unleashing the power of generative AI in modern digital marketing and customer engagement- A systematic literature review and case study

Sayeed Salih, Omayma Husain, Refan Mohamed Almohamedh, Hayfaa tajelsier et al. • Array (2026)

Generative Artificial Intelligence (GAI) is revolutionizing digital marketing by auto-content creation, personalized customer experience, and data-driven decisions. This study conducts a systematic literature review and case study analysis ...

DOAJ Open Access (DOAJ) DOI: 10.1016/j.array.2025.100630

Apply of traditional cultural symbols into fashion design based on Cross-cultural communication

Zou Yixin, Joneurairatana Eakachat • E3S Web of Conferences (2020)

Due to the popularity and importance of cross-cultural communication in our daily life, many countries have carried out various cross-cultural communication activities and researches. However, there is still a big research scope for the stu...

DOAJ Open Access (DOAJ) DOI: 10.1051/e3sconf/202017902081