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Development and validation of the Customer Engagement Orientation scale: Assessing firms’ customer engagement orientation and its impact on performance

Katarzyna Żyminkowska, Izabela Kowalik, Agnieszka Pleśniak • Entrepreneurial Business and Economics Review (2025)

Objective: The article aims to develop and validate a new scale – Customer Engagement Orientation (CENOR) – to measure a firm’s customer engagement orientation and to provide evidence of its impact on firm performance. Although customer eng...

DOAJ Open Access (DOAJ) DOI: 10.15678/EBER.2025.130302