Academic Articles & Research Papers

Consumer ethnocentrism under the circumstances of the COVID-19 virus pandemic

Background: The new circumstances of life due to the proclamation of the COVID 19 virus pandemic have caused numerous changes both in general people's lives and in consumption. Purpose: The aim of this paper is to identify changes in the de...

Development and validation of the Customer Engagement Orientation scale: Assessing firms’ customer engagement orientation and its impact on performance

Objective: The article aims to develop and validate a new scale – Customer Engagement Orientation (CENOR) – to measure a firm’s customer engagement orientation and to provide evidence of its impact on firm performance. Although customer eng...

From ideation to execution: Unleashing the power of generative AI in modern digital marketing and customer engagement- A systematic literature review and case study

Generative Artificial Intelligence (GAI) is revolutionizing digital marketing by auto-content creation, personalized customer experience, and data-driven decisions. This study conducts a systematic literature review and case study analysis ...

Uncovering Psychographic Segments in Indonesia’s Modest-Fashion Market Using VALS and K‑Means Clustering

Background: The Muslim fashion industry in Indonesia continues to expand rapidly, reflecting the dynamic intersection between cultural values and global-style trends. However, many small and medium-sized enterprises (SMEs) still rely on con...

PENGARUH KUALITAS, HARGA, DAN DESAIN PRODUK TERHADAP KEPUTUSAN PEMBELIAN PRODUK FORT.ID

Fashion becomes quite profitable industry due to keep on following trend, not only female fashion that develops rapidly but also male fashion develops, recently a lot of male start paying attention outward appearance. The fashion industry r...

Digital strategies and consumer engagement in fashion livestream commerce: A cross-market analysis

Type of the article: Research Article AbstractLivestream commerce has become an increasingly important channel in digital fashion retail because it integrates entertainment, interaction, and real-time purchasing within a single shopping en...

Key driver of textile and apparel industry management: fashion brand ESG and brand reputation

The aim of this study was to develop and validate multidimensional criteria that can be used to evaluate fashion brand ESG management. This research used both qualitative and quantitative research methods to derive multi-dimensional and wid...

RETHINKING PROCESSES: THE UPCYCLING METHOD FOR SUSTAINABLE APPAREL

The concepts of sustainability highlight the importance of socio-environmental responsibility, and fashion companies have been adopting more conscious production models to reduce environmental impact. In this context, upcycling has gained p...

A qualitative analysis to identify implementation strategies for a deprescribing clinical practice guideline using the CFIR-ERIC Matching Tool: perspectives from consumers and professional stakeholders.

How AI disclosure influences consumers' purchase intention toward AI-generated Chinese ethnic-minority fashion: the roles of perceived usefulness, perceived authenticity, and algorithm aversion.

The influence of Artificial Intelligence chatbots on consumer behaviour in digital marketing.

Effects of Transglutaminase on the Texture and Consumer Acceptability of Reduced-Fat and Reduced-Sodium Pork Balls.

Evaluation of a Consumer Wearable Smartwatch for Cardiac Interval Measurement in Healthy Adults: Cross-Sectional Method Comparison Study.

Mechanism of AI chatbot anthropomorphism on consumer impulse buying in live streaming scenarios based on SOR framework.

From signal to construct evidence: multimodal consumer-wearable sensing in real general-aviation flight.

Generative AI chatbots as sources of phimosis-related consumer health information: a cross-sectional comparison of quality, source transparency, and readability.

How Aesthetic and Economic Factors Affect Consumers' Purchasing Decisions: Evidence from EEG.

Exploring consumer and carer experiences of a therapeutic group yoga program for eating disorder recovery: a qualitative pilot study.

Health claims about cannabidiol (CBD) at the point-of-sale in three U.S. states with disparate cannabis policies

Objectives: We assessed point-of-sale advertising for CBD in three states with different cannabis laws (i.e., medical/recreational use; medical only; CBD/low THC) to determine if CBD is marketed in ways that are prohibited by the U.S. Food ...

Molecular detection of antibiotic resistance genes in Staphylococcus aureus isolated from poultry farms of Kathmandu Valley, Nepal

Abstract Background Antimicrobial resistance (AMR) has emerged as a critical global health challenge and is currently addressed through a “One Health” approach that investigates its occurrence in humans, animals, and the environment, as wel...