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COMMUNICATION STUDIES IN THE UNITED KINGDOM

Peter Hartley • Journal of Educational Television (1977)

Communication Studies in the United Kingdom has a short past, a lively present and an uncertain but promising future. The paper discusses each of them, and presents a definition of this extremely diverse new academic field...

OPENALEX DOI: https://doi.org/10.1080/1358165770030103

MARKETING COMMUNIVATIONS IN COMMUNICATION STUDIES

А. С. Архангельская, Архангельская Ирина Борисовна • Sovremennye issledovaniya sotsialnykh problem (2013)

Based on disciplinary approaches to communications introduced by Professor R. Craig (University of Colorado) as well as taking into consideration different aspects of marketing activities, the authors define the place of marketing in each s...

OPENALEX cc-by-nc-nd DOI: https://doi.org/10.12731/2218-7405-2013-9-53