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Only in Canada: A Study of National Market Potential for Christian Higher Education Canada (CHEC) Institutions
Hiebert, Al

Only in Canada: A Study of National Market Potential for Christian Higher Education Canada (CHEC) Institutions

Author / Organization:
Education & Pedagogy Published 2011 Verification Pending

Overview & Synopsis

In July 2007 Ipsos Reid delivered to Christian Higher Education Canada (CHEC) a report entitled "Christian Post-Secondary Education in Canada, Phase 3: Defining the Market". This article is a selective summary of the full 353-page report. It tabulates and analyzes findings from 1,000 phone interviews and 6,689 online surveys from six population groups across Canada. Respondents were grouped in six mind-sets concerning the relation of Christian faith and higher education. Their postsecondary education institutions and their ratings of the factors they value most in selecting further education were analyzed. Based on this research, Christian Higher Education Canada, Inc., has generated several national marketing programs to raise public awareness of and appreciation for Christian higher education in Canada. (Contains 15 tables.)

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Indexed from repository: ERIC (Education Resources) (eric.ed.gov)

Document Information

Document Title Only in Canada: A Study of National Market Potential for Christian Higher Education Canada (CHEC) Institutions
Author / Organization Hiebert, Al
Subject & Discipline Higher Education, Foreign Countries, Religious Education
Categories Education & Pedagogy
Publication Year 2011
License / Rights Public Domain / Open Access Educational Resource
Resource Verification Listed PDF (Verification Pending)
Original Host Website ERIC (Education Resources) (eric.ed.gov)
File Format application/pdf (Portable Document Format)
Language EN
Catalog ID DOC-89144
Original Source Link Visit Source Page on eric.ed.gov »