Establishing a National Research Agenda for Marketing Education.
Overview & Synopsis
A review of marketing education research 1936-91 illuminated areas of need for a research agenda in marketing education. A framework and proposal for future marketing education research were formulated. (JOW)
Indexed from repository: ERIC (Education Resources)
(
eric.ed.gov)
Document Information
| Document Title | Establishing a National Research Agenda for Marketing Education. |
|---|---|
| Author / Organization | Smith, Clifton L. |
| Subject & Discipline | Marketing, Research Needs, Research Utilization |
| Categories | Education & Pedagogy |
| Publication Year | 1992 |
| License / Rights | Public Domain / Open Access Educational Resource |
| Resource Verification | Listed PDF (Verification Pending) |
| Original Host Website |
ERIC (Education Resources)
(eric.ed.gov)
|
| File Format | application/pdf (Portable Document Format) |
| Language | EN |
| Catalog ID | DOC-83107 |
| Original Source Link | Visit Source Page on eric.ed.gov » |