Verhaltensforschung am Point of Sale - Ansatzpunkte und Methodik
Overview & Synopsis
Many buying decisions are made at the Point of Sale. This fact underlines the outstanding importance of behaviourism, its methods and its efficiency. Therefore this work deals with the classical as well as with recent research methods into buying habits, etc. Validity aspects receive special attention. To demonstrate how much information can be gathered with relatively little effort an adapted form of research at the POS is described. Also suggestions are given to look into the behaviour of the staff at the POS.
Indexed from repository: OAPEN Library
(
www.oapen.org)
Document Information
| Document Title | Verhaltensforschung am Point of Sale - Ansatzpunkte und Methodik |
|---|---|
| Author / Organization | Silberer, Günter, |
| Subject & Discipline | point of sale |
| Categories | Humanities & Social Sciences |
| Publication Year | 2016 |
| License / Rights | Open Access / Creative Commons |
| Resource Verification | Listed PDF (Verification Pending) |
| Original Host Website |
OAPEN Library
(www.oapen.org)
|
| File Format | application/pdf (Portable Document Format) |
| Language | EN |
| Catalog ID | DOC-79244 |
| Original Source Link | Visit Source Page on www.oapen.org » |