Sehflächen – Grammatik und Design, Didaktik und Sprachwandel

Overview & Synopsis

Visual surfaces are surfaces on which text and images form coherent units of meaning within a planned layout – for example, posters, product packaging, magazines and screens. They serve as effective tools for conveying information quickly and in a complex manner. As everyday life becomes increasingly shaped by the interpretation of images, this presents new challenges for linguistics. Answers are provided by dedicated research into visual surfaces, to which Ulrich Schmitz offers a concise introduction across two volumes. Text-image structures have long since transformed the way we read. But how are visual surfaces actually structured? And how can we understand them properly, rather than simply consuming them passively? In this volume, Ulrich Schmitz presents specific topics in visual field research and highlights its potential for contributing to linguistic understanding. Furthermore, he offers valuable insights for the teaching of reading.