Marketing Education National Research Conference Report (Appalachicola, Florida, April 3-5, 1992).

Overview & Synopsis

This conference provided a forum for presenting research findings to educators and other audiences interested in marketing education. The following papers were presented: "Turnover of Marketing Education Teacher-Coordinators in Secondary Programs" (Allen); "An Empirical Investigation of Marketing Education Completers" (Palmieri, Roayaei); "The Kentucky Bed and Breakfast Customer" (Worms, Worms, Smith); "Perceived Benefits of DECA (Distributive Education Clubs of America) Membership: State and Chapter Officers vs. Chapter Members" (Searle); "The Role of Marketing Education in Basic Skill Development" (Littman); "A Study of Conative Gender Differences on the Educational Style Preference Inventory among Secondary Marketing Education Students" (Fritz); "Problems of First Year Marketing Education Teachers in Colorado and Texas" (Moorman, O'Neil, Ditzenberger); "Comparison of DECA Advisors and State DECA Advisors Priorities Regarding Preparation for DECA Activities" (Norwood); "A Study of the Symposium Methodology in a Marketing Education Teacher Preparation Course" (Olson); "Changes in Accounting Principles: Implications for Marketing Education" (Cooper, Lucas); and "Vocational Teacher Preparation At Risk in Florida--An Issue of Concern" (Holmes). Some papers contain references. (MN)