Marketing Education National Research Conference Report. Marketing Practices: Implications for Developing a Future Workforce. (Key West, Florida, April 15-17, 1994).

Overview & Synopsis

This conference provided a forum for presenting research findings to educators and other audiences interested in marketing education. The following papers were presented: "Application and Utilization of the Marketing Education Baccalaureate Degree in the Public School--Training and Development Arenas" (Wyant, Prey); "The Impact of Alternative Scheduling on Marketing Education Programs" (Lucas, Greaven, Miles); "Virginia Secondary School Counselors' Perceptions of Virginia's Marketing Education Programs" (Goins); "Academic Achievement of 1993 Vocational Graduates in Florida" (Thompson); "A Survey of Computer Usage by High School Marketing Education Teachers in South Carolina" (Clodfelter); "Triangulation: Expanding the Definition in Research" (Heath-Camp, Camp); "Marketing Education Philosophy and Objectives 1979 to 1989: A Decade of Research Influence" (Littman); "Motorcoach Tourists: A Market Profile" (Worms, Worms, Cremeans); "A Study of the Frequency and Criticality of Job Tasks and Competencies Performed in Fashion Retailing" (Woloszyk); "The Relationship of Entrepreneurship/Self-Employment to Career Guidance and Career Education in Kansas Schools, 1993" (Hoffman, Christy); "Enhancing Education through Cooperative Learning" (Cooper, Cornick, Malone); "Implications of the Global Economy for International Marketing Education" (O'Brien, Ning); "College Recruitment Survey for Marketing Education" (Searle); "Marketing Education--The Future" (Norwood). Many papers contain bibliographies. (MN)