Career Education in Business Education: 3. 5trategies for Implementation.

Overview & Synopsis

This monograph covers strategies, methods, and practices best suited for infusing career education into the teaching of business. Chapter 1 considers the relationship between business education and career education, including the career education movement, career development tasks, responses of business education, and goals and objectives of business education programs. The remaining chapters address ways in which infusion can take place within business education. Chapters 2-4 concern the three primary components of career education: developing attitudes and values, career exploration, and career preparation. Issues of the first phase addressed in chapter 2 include importance of the teacher, self-concept in career development, life style concepts, work values and perceptions of work, and economic and social awareness. Chapter 3 discusses the career exploration process, need for career exploration, approaches to implementation, career clusters and job families, objectives, and materials and activities. Concerns of career preparation emphasized in chapter 4 include new challenges for business education (overcoming sex stereotyping, and student recruitment), need for business educators to relate to nontraditional and emerging occupations, placement and followthrough, using community resources, and need for instructional innovation. Chapter 5 addresses evaluating career education, including approaches and using the results. Each of these final four chapters concludes with a summary of the business teacher's role. (YLB)