Marketing Education National Research Conference Report (Fort Worth, Texas, April 5-7, 1991).

Overview & Synopsis

These proceedings contain eight presentations: "A Review of the Hotel/Motel Lodging Competencies To Update the Marketing Education Curriculum in Tennessee" (Carroll Coakley, Janice Cole); "Impact of the National Research Conference for Marketing Education on Marketing Education Theory and Practice" (Michael Littman); "The Status of Licensing Requirements for Secondary Marketing Education Teachers in the United States" (Rodney Davis); "The Perceived Preferences for Models To Integrate Academic/Vocational Instruction in Secondary Marketing Education Programs in Illinois" (Ralph Wray, Thomas Haynes); "An Innovative Role for University Faculty Associated with the Marketing Education Function" (Stephen Lucas, Benton Miles); "North Carolina Marketing Education Completers Follow-Up Study" (Frank Palmieri, Jean Roayaei); "A Comparison of Perceived Benefits--State vs Chapter DECA (Distributive Education Clubs of America) Officers" (Gary Searle); and "Academic Integration in Marketing Education--Status Indicators for Secondary Marketing Education Teachers" (Robert Fritz). (NLA)