Marketing Management Lecture Notes IARE
Overview & Synopsis
This PDF covers the following topics related to Marketing and Sales :
Introduction to World of Marketing, Analysing Marketing Opportunities, Customer
Value and Markting Mix, Designing a Customer Driven Strategy, Distribution
Decisions, Promotions & Communication Strategies, Pricing Decision and Personal
Communication.
Indexed from repository: FreeBookCentre
(
freebookcentre.net)
Document Information
| Document Title | Marketing Management Lecture Notes IARE |
|---|---|
| Author / Organization | Ms. G.Joseph Mary Assistant Professor, Department of MBA, IARE |
| Categories | Marketing and Sales |
| Resource Verification | Listed PDF (Verification Pending) |
| Original Host Website |
FreeBookCentre
(freebookcentre.net)
|
| File Format | application/pdf (Portable Document Format) |
| Page Count | 78 pages |
| Language | EN |
| Catalog ID | DOC-308895 |
| Original Source Link | Visit Source Page on freebookcentre.net » |