Marketing Small-College Continuing Education.
Overview & Synopsis
The experience of a small liberal arts college in repackaging and remarketing the entire institution to boost continuing education enrollment is described. The marketing team followed current theories, establishing the division as a self-generating unit with a small annual operating surplus. Proceeds are reinvested for periods of low enrollment. (Author/MSE)
Indexed from repository: ERIC (Education Resources)
(
eric.ed.gov)
Document Information
| Document Title | Marketing Small-College Continuing Education. |
|---|---|
| Author / Organization | Brazziel, William F. |
| Subject & Discipline | Continuing Education, Higher Education, Liberal Arts |
| Categories | Education & Pedagogy |
| Publication Year | 1990 |
| License / Rights | Public Domain / Open Access Educational Resource |
| Resource Verification | Listed PDF (Verification Pending) |
| Original Host Website |
ERIC (Education Resources)
(eric.ed.gov)
|
| File Format | application/pdf (Portable Document Format) |
| Language | EN |
| Catalog ID | DOC-291775 |
| Original Source Link | Visit Source Page on eric.ed.gov » |