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Strategic Planning for Higher Education.
Kotler, Philip, Murphy, Patrick E.

Strategic Planning for Higher Education.

Author / Organization:
Education & Pedagogy Published 1981 Verification Pending

Overview & Synopsis

The framework necessary for achieving a strategic planning posture in higher education is outlined. The most important benefit of strategic planning for higher education decision makers is that it forces them to undertake a more market-oriented and systematic approach to long- range planning. (Author/MLW)

Indexed from repository: ERIC (Education Resources) (eric.ed.gov)

Document Information

Document Title Strategic Planning for Higher Education.
Author / Organization Kotler, Philip, Murphy, Patrick E.
Subject & Discipline College Environment, College Planning, College Role
Categories Education & Pedagogy
Publication Year 1981
License / Rights Public Domain / Open Access Educational Resource
Resource Verification Listed PDF (Verification Pending)
Original Host Website ERIC (Education Resources) (eric.ed.gov)
File Format application/pdf (Portable Document Format)
Language EN
Catalog ID DOC-275410
Original Source Link Visit Source Page on eric.ed.gov »