Marketing & Distributive Education. Committed to the Improvement of Marketing.

Overview & Synopsis

This package consists of 34 transparency masters outlining the nature and scope of marketing and distributive education. Included in the set are transparency masters addressing the following themes: the interconnectedness of education, labor, and work; objectives of marketing and distributive education at both the secondary and postsecondary levels; the structure of marketing and distributive education programs; program admission requirements and prerequisites; aspects of sales promotion, buying, store operations, market research, management, and product services; the role of marketing in a free enterprise system; cooperative vocational education; specific occupations related to marketing and distributive education; and the activities of the Distributive Education Clubs of America (DECA). (MN)