Higher Education Marketing: A Challenge.
Overview & Synopsis
States that similarities between education and other services may not be sufficient to conclude that services marketing methods can be easily transferred to all markets in higher education. Article identifies and discusses why higher education marketing is a particular challenge. Suggests that understanding these challenges can help in making adjustments in the current marketing methods. (Author/JDM)
Indexed from repository: ERIC (Education Resources)
(
eric.ed.gov)
Document Information
| Document Title | Higher Education Marketing: A Challenge. |
|---|---|
| Author / Organization | Canterbury, Richard |
| Subject & Discipline | Decision Making Skills, Higher Education, Marketing |
| Categories | Education & Pedagogy |
| Publication Year | 1999 |
| License / Rights | Public Domain / Open Access Educational Resource |
| Resource Verification | Listed PDF (Verification Pending) |
| Original Host Website |
ERIC (Education Resources)
(eric.ed.gov)
|
| File Format | application/pdf (Portable Document Format) |
| Language | EN |
| Catalog ID | DOC-271269 |
| Original Source Link | Visit Source Page on eric.ed.gov » |