Environmental Education: A Market Survey.

Overview & Synopsis

Applying techniques and statistical procedures of market research, this research paper treats the subject of environmental education. The first segment of the paper is involved with the identification of the role marketing can play in the analysis of environmental curricula and defines the potential market for environmental education. Sampling techniques were employed to divide the market into "Adapter Categories," categories of teachers grouped on interest and knowledge about environmental education. A second segment of the research concerns itself with correlation of teacher curriculum preference with various environmental education curriculum attributes. The research concludes that the focus on environmental education curriculum development should be on teacher preferences rather than on expert judgment if environmental education is to be marketed at the optimum level. A seven-entry bibliography concludes the paper. (RE)