Marketing Education's National Marketing Plan.
Overview & Synopsis
Discusses formation of the National Council for Marketing Education and how its Marketing Strategy Committee developed a plan to tackle the image problem. The committee chose five target audiences and developed a strategy to reach each target. The plan was introduced in October 1987 through a national videoconference. (CH)
Indexed from repository: ERIC (Education Resources)
(
eric.ed.gov)
Document Information
| Document Title | Marketing Education's National Marketing Plan. |
|---|---|
| Author / Organization | Zwissler, Karen |
| Subject & Discipline | Distributive Education, Marketing, National Programs |
| Categories | Education & Pedagogy |
| Publication Year | 1987 |
| License / Rights | Public Domain / Open Access Educational Resource |
| Resource Verification | Listed PDF (Verification Pending) |
| Original Host Website |
ERIC (Education Resources)
(eric.ed.gov)
|
| File Format | application/pdf (Portable Document Format) |
| Language | EN |
| Catalog ID | DOC-250820 |
| Original Source Link | Visit Source Page on eric.ed.gov » |