Marketing Education. Vocational Education Program Courses Standards.

Overview & Synopsis

This document contains vocational education program courses standards (curriculum frameworks and student performance standards) for exploratory courses, practical arts courses, and job preparatory programs in marketing education offered at the secondary or postsecondary level as a part of Florida's comprehensive vocational education program. Standards are mandated by Florida law. Each program course standard is composed of two parts: a curriculum framework and student performance standards. The curriculum framework includes four major sections: major concepts and content, laboratory activities, special notes, and intended outcomes. Student performance standards are listed for each intended outcome. For secondary job preparatory programs, courses are designated with student performance standards listed for each course. Program and course standards are based upon competencies required for entry, advancement, and upgrading in marketing occupations. Competencies and standards are provided for the following curriculum areas: distribution and marketing, including selling, buying, transporting, storing, promoting, financing, marketing research, and management. Reinforcement of basic skills in English, mathematics, and science appropriate for a job preparatory program is provided through vocational instruction and applied laboratory procedures or practices. (KC)