Teaching Basic Marketing Financials.
Overview & Synopsis
For students to understand the financial consequences of their marketing actions, they must learn about two fundamental analysis tools: break-even analysis and sales coverage analysis. (JOW)
Indexed from repository: ERIC (Education Resources)
(
eric.ed.gov)
Document Information
| Document Title | Teaching Basic Marketing Financials. |
|---|---|
| Author / Organization | Ward, Gary T. |
| Subject & Discipline | Business Education, Higher Education, Marketing |
| Categories | Education & Pedagogy |
| Publication Year | 1991 |
| License / Rights | Public Domain / Open Access Educational Resource |
| Resource Verification | Listed PDF (Verification Pending) |
| Original Host Website |
ERIC (Education Resources)
(eric.ed.gov)
|
| File Format | application/pdf (Portable Document Format) |
| Language | EN |
| Catalog ID | DOC-238699 |
| Original Source Link | Visit Source Page on eric.ed.gov » |